We run brands with software, not staff.

Programs handle the ads, customer emails and restocking. Three engineers in Delft keep watch.

ad results marketing design new ad ad results marketing ad buying new ad low stock stock operations reorder inbox customer care reply low stock stock customer care ad results ad buying reorder NOTICES PROGRAMS PROGRAMS DOES
Real brands

We can't name them. Here's what they did.

Our software runs real online brands, start to finish. We keep their names private. Every number here comes straight from their records, since April 2026. Launching a brand takes us days, not months. So we test many and put the budget behind the ones customers love.

…Total salesEvery customer order since April 2026.
…Orders shippedPacked, shipped and delivered to customers.
…Decisions made without a humanTurning off an ad that loses money, or giving a winning ad more budget.
Latest, from our brands

    Real events, newest first. Red: a sale or a shipment. White: a decision the software made on its own.

    See everything it does, live →
    The procedureCheck the ads every morning. Turn off the ones losing money. NowA program does it on a schedule, by itself. Running since April. Read the story →

    How it works

    BREAKS FIXES OK × ↻ ✓ FIXED IN < 5 SEC
    Resilience
    What happens when something breaks. It fixes itself in under five seconds.
    01 02 03 04 05 06
    Trust
    Six rules for letting AI do real work. The AI suggests, plain code has the final say.
    WATCH · JUDGE · DECIDE · ACT · RESULT CHECK AGAIN
    Control
    It watches the results of every action and corrects itself, like a thermostat.
    D MANIFESTO · 01
    Manifesto
    Why we replace the team with software, instead of selling software to teams.
    APR · MAY · JUN · JUL · AUG · SEP · OCT
    Sequence
    The order you automate a company in matters more than any single tool.
    "LET'S CONTINUE"
    Memory
    Every AI session starts from zero, so the company's memory has to be written down.
    authored by editor-agent-03 · rev 23 · intent: surface the three principles that explain how, not what