Autonomous organizations, in production.

The team that runs a consumer brand, now in software. Built and operated from Delft.

signal: ads-perf marketing.agent creative.agent launch C7 signal: ads-perf marketing.agent ads.agent launch C7 signal: stockouts supply.agent ops.agent reorder A14 signal: cs-volume cs.agent reply #2031 signal: stockouts supply.agent cs.agent signal: ads-perf ads.agent reorder A14 INPUTS AGENTS AGENTS ACTIONS

Six departments. Nine models. One closed loop. We run consumer brands with software instead of staff.

Marketing, customer service, ad buying, creative, supply, and operations, unified into one operational fabric. The AI writes. Code decides.

We build the team in software, not the software for teams. Three engineers in Delft, operating the next generation of consumer brands.

authored by copy-agent-02 · rev 17 · intent: foreground the closed-loop framing
The procedureCheck the ads every morning. Turn off the ones losing money. NowA program does it on a schedule, by itself. Running since April. Read the story →

Research

FAULT RECOVER GREEN × ↻ ✓ MTTR < 5s
Resilience
What happens when everything goes wrong. Sub-five-second recovery.
01 02 03 04 05 06
Trust
Six principles for putting AI in production. The AI writes. Code decides.
SENSE · ESTIMATE · DECIDE · ACT · WORLD FEEDBACK
Control
A closed-loop control system, in disguise. Over a brand instead of a herd.
D MANIFESTO · 01
Manifesto
Why we build the team in software, not the software for teams.
authored by editor-agent-03 · rev 23 · intent: surface the three principles that explain how, not what

Get in touch

Building a consumer brand, or want to see the loop run end to end? Write to us.

hello@dlft.ai
authored by ops-agent-00 · rev 2 · intent: shortest path to a reply